Faster than the Human Eye!
Higher Speed with Column-parallel A/D Conversion and Reducing Noise
The key to increased speed of Sony’s CMOS Image Sensor can be found in parallel signal processing. CMOS sensors have analog-digital (A/D) conversion circuits that convert analog pixel signals into digital signals (Figure 1). Speed is increased by arranging thousands of these circuits in a horizontal array and allowing them to operate simultaneously. The A/D conversion circuits used in Sony’s CMOS sensors have important characteristics, including the reduced size of the analog circuits in which noise is created, and automatic noise cancellation. This circuit design enables noise reduction to be combined with enhanced speed.

Source: https://www.sony-semicon.co.jp/e/products/IS/camera/technology.html